The Brick Community Stadium is today proud to announce a new multi‑year partnership with Heineken, appointing the world‑renowned brewer as Wigan Sporting Events’ official brewery partner. 

The agreement will enhance matchday and event experiences across The Brick Community Stadium and Robin Park Arena with an expanded portfolio of premium beers, ciders, and alcohol‑free options for guests and supporters to enjoy.

The deal will see Heineken become official brewing partner for The Brick Community Stadium for three years, taking the agreement until Summer 2029 and will be a significant commercial uplift on previous agreements.

Heineken is one of the UK’s leading brewers, offering a diverse portfolio across beer and cider, including Heineken, Heineken 0.0, Cruzcampo, Birra Moretti, and more. Heineken UK is committed to responsible drinking and sustainable operations across its value chain. Learn more at heineken.co.uk.

Sam Evans, Heineken Customer Development Director said: “We’re really pleased to have secured this partnership and starting out on this journey with Wigan Sporting Events, Wigan Athletic and Wigan Warriors. Supporters will be able to continue supporting their team alongside exceptional beers, ciders and alcohol-free options – it’s the perfect match!”

Neil Russell, Managing Director – Wigan Sporting Events said: “We are thrilled to be partnering with Heineken UK, a global beer and cider company that shares our passion for sport and community. Their commitment and investment will directly enhance the fan experience at The Brick Community Stadium and support our growth as we continue to seek to develop as a venue alongside our two elite sports teams. This enhanced deal will also allow us to have more flexibility in our promotional offers to fans on various matchdays throughout the season. We are also in the very final stages of renovating what will be our new and enhanced Heineken Lounge for use on matchdays for Hospitality guests and non-matchdays for C&E. Finally, I would like to thank our internal team who worked so diligently on this process, led by Greg Coar (Head of Commercial)– that has gotten us to this point.”